Did you know that Facebook is still the leading social media platform with a total of 59% of social media users from around the world?

Aside from being the most popular social platform since its launch in 2007, it’s also been the longest-running, and marketers over time have learned the art of using Facebook marketing tools as opposed to other relatively new social -Media platforms mastered. For example, did you know that 93% of social media marketers primarily use Facebook ads to grow their customers’ business?

Although Facebook is one of the first social media platforms to hit the market, its advertising formulas change over time. Because of this, marketers must always be on the lookout for the latest tools that will make promoting their brand more effortless and effective.

Whether your advertising goals are to grow your following, target customers with specific campaigns, or let them know about new promotions, you need to know how to use Facebook’s marketing tools to your advantage.

With over 6.8 active monthly users in all Facebook properties – Facebook, WhatsApp, Instagram, Messenger, Marketplace and the Facebook Audience Network – they cleverly designed their advertising platform in such a way that you can view users across all of these properties. can achieve once. This is a more effective advertising method as it helps save time and reach a larger audience.

If you’ve been using Facebook to market your brand for a while, you may already be familiar with the Facebook ad suite’s internal tools that can be used to monitor and track your ad performance. However, there are also plenty of efficient third-party tools out there to help you dive deep into any area of ​​ad analysis.

WASK

WASK is an all-in-one tool that allows its users to design and manage the ads the way they want. It’s an affordable solution for creating and editing ads and monitoring metrics across multiple Facebook properties in seconds.

It has AI-enabled marketing software to help you find the perfect audience according to your demographics and type of business, based on the data gathered from various social media accounts.

You have the option to customize your ads, but there are also plenty of templates with pictures and layers to get you started if you feel uninspired.

Autopilot, A / B testing and scheduler are some of the automation tools from WASK. These will help you optimize your ads better. WASK also offers other optimization features such as reporting tools and benchmarks to help you see which campaigns are doing better.

Cost – They have a 15-day free trial and their plans start at $ 9 / month for the basic plan and up to $ 99 / month for the premium plan.

ShortStack

If you enjoy integrating lots of freebies and contests as part of your marketing strategy, then ShortStack is a powerful marketing tool.

It enables you to create and publish Facebook marketing campaigns and gives easy access to tracking of email and campaign analytics in one place.

ShortStack gives you live insights into shares, views, likes and traffic sources so you know which aspects of your advertising campaign are working and which are not. You can also use this tool to design lead generation landing pages.

Cost – They have a free trial after which their business plans start at $ 99 / month.

SocialOomph

If your marketing goal is to increase your reach and grow your audience, SocialOomph is the right Facebook posting tool to help you achieve your goals.

This is affordable software that makes it easy for you to schedule tweets and posts. In addition, it can automatically delete outdated posts, monitor new followers, and automate posting limits.

With SocialOomph, you can easily organize your posts by tags, post bulk content on social media platforms, and create an automatic RSS feed. In addition, they have a strong customer support team that will help you with any questions you may have.

Cost – They have a free plan to add just one social profile, and their advanced plans range from $ 15- $ 55 / month.

buffer

Buffer is a popular Facebook post management tool among social media marketers. It makes your life so much easier by allowing you to schedule and publish your posts on all of your social media channels.

Buffer’s user interface is so simple that even a novice could crack it in no time. It also has a browser extension that integrates with WordPress and Chrome, which makes distribution seamless.

Buffer not only relieves the stress of posting on time, it also gives you access to analytics such as likes, engagement, and mentions.

Cost – They have a free monthly plan with limited features, and their monthly plans start at $ 5 / month.

MobileMonkey

If your Facebook marketing plan is aimed at generating broader user engagement, MobileMonkey is the tool to help you with these goals.

It builds lists of Messenger subscribers and sends mass campaign messages to your customers. MobileMonkey can also automatically reply to comments on your Facebook posts! How helpful is that ?!

Whether you need assistance with Facebook Messenger ads, sponsored ads, metrics analysis, or pre-built templates, the robust chatbot support tool can help you with any problem you face.

Cost – You have different plans for agencies, in-house marketers, and even individual creators and small brands.

Sendin blue

If you need help creating creative and compelling Facebook marketing campaigns that people just can’t ignore, Sendinblue can help you develop targeted calls-to-action that will drive more traffic to your page.

You can create specific target lists from your contact list and generate leads similar to your current clientele based on the social media data collected from the users.

All you need to do is set your ad perimeters and the software will optimize your daily ad spend to get the best results within your budget. In addition, you will receive detailed reports on the performance of your Facebook marketing campaigns.

Cost – The tool is free to use, and the premium plans start at $ 25 / month.

Driftstone

If your Facebook marketing goal is to generate leads for higher conversion rates, you will find this software handy.

The tool includes many suites that can be used individually or in combination as a complete ad management solution.

It’s a simple and affordable Facebook tool that makes creating ads effortless and quick. With Driftrock you can also quickly test many different ad variants and optimize your advertising campaigns.

Cost – You can start by booking a free demo and then signing up for their premium plans if you enjoy the services.

Post planner

If you’re looking for a one-stop solution to efficiently managing your posts and engagements, then you need to add Post Planner to your Facebook marketing tools list!

It analyzes the top performing content on the platforms and recommends the best content to post on your page for the maximum engagement possible.

The more reach and engagement your brand has, the more authentic it appears online. This will help make your brand appear more credible and attract more customers in the future. In addition, the software becomes easier to use with every use, so start planning your content calendar with this smart Facebook marketing tool!

Cost – There is a free trial version to try out the tool. The plans range from $ 5 to $ 29 per month.

InVideo

Did you know that videos make up 11% of all Facebook content and the number is growing every day? In addition, videos on Facebook perform up to 10 times better than on other platforms such as YouTube.

Take advantage of this information by creating compelling video ads with InVideo. They have an extensive collection of eye-catching video templates that are so easy to use that all you need to do is paste the required text into their ready-to-use frames.

Cost – Their basic features are free to everyone, and their premium plans start at $ 10 / month.

Sprout Social

Sprout Social is a great tool for collecting data and effectively making better decisions while creating advertising campaigns.

With the integrated analysis tools, it gives you a detailed insight into the Facebook data. They help you understand impressions and use this data to target specific audiences based on demographic information such as age, gender and location.

You can never go wrong by investing in a good marketing strategy

Smart use of Facebook marketing tools can help you achieve your marketing goals in no time and build stronger relationships with your consumers. We hope you find these tools helpful in planning, planning, and tracking the performance of your ad campaigns to get higher conversions and increase sales.

When you have a remote social media marketing assistant who knows how to use these marketing tools effectively, it can take your business to greater heights without burning a huge hole in your pocket.

To learn more about hiring a remote assistant for your business, book a free consultation with Wishup today by clicking here or email us at [email protected]