Did you know that, according to Hubspot, global retail sales are projected to rise to a staggering $ 26 trillion (£ 19 trillion) by 2022? To take advantage of your company’s share of these conversions, it takes a masterful marketer who will lead your business straight to your ideal customer and build your authority and online presence.

A large number of companies are choosing to put their resources into a hybrid marketing model that many owners find overwhelming.

The good news is that you don’t have to work overtime developing your marketing plan – you can outsource your marketing, saving you valuable time and money.

In this article, we’ll cover the benefits you can get from outsourcing your marketing responsibilities, popular areas to outsource, and the top tips to help you choose the best marketing agency for your business.

Benefits of Outsourcing for Small Businesses

Outsourcing your marketing brings many benefits to your company. Whether you are just starting up or a seasoned business owner, marketing can easily be delegated to an outside agency, which has several advantages – including:

● Time saved – No more burning the candle on both ends as you try to practice SEO, copywriting, and graphic design concepts!

● Saved money – Advertising campaigns are expensive. With a professional agency that knows the guidelines, preferences, and styles of various internet and print marketing platforms, you can get your efforts done efficiently and purposefully.

● Saved resources – Your skills can be used more effectively in running your business and managing your team. In addition, a marketing agency can free up brainpower and other resources that you can invest in your company or yourself!

Despite these benefits, many business owners may still wonder whether they would like to delegate their marketing needs to a professional agency. One of the barriers business owners face when outsourcing marketing tasks to small businesses is the lack of clarity about what to delegate. The world of print and digital marketing is dynamic and requires a trained professional to act properly. Below we’ve rounded up some of the most common tasks that you can outsource for your business.

Email Marketing Campaigns

If you offer a good or service, you have probably already considered creating a regular email list or newsletter service for your site subscribers. Email marketing can offer you a new way to reach your target audience and is one of the most commonly outsourced tasks. You can consider looking for a full stack marketing agency to help you build the automation, design, and other components. Alternatively, if you have automation and systems for distribution, you may just need a copywriter to help with the content itself.

Creation of social media content

Social media is a broad term for the myriad apps and platforms that are available to your company to market its products and services. Hence, you need to make sure that the content you post is both interesting and engaging for your customers. It’s a job best left to social media content creation experts.

Small businesses with limited resources and manpower can benefit tremendously by outsourcing their content creation to social media experts and also save their valuable time.

Creation of advertisements

When it comes to Facebook or Google Ads, many companies choose agency services for their needs. This is because Facebook, Google, and other similar ad platforms have very extensive and restrictive requirements for any ad – generally they require a trained professional to help you save time in your business.

Focus on business marketing outsourcing for small businesses

When evaluating what to outsource, you can delegate one component of your marketing strategy at a time (e.g. social media management and then ad creation, etc.). In either case, there are often some common issues and tasks that are neglected when creating your marketing to-do list. When evaluating your delegation process, these marketing elements can help boost your business:

Marketers are so important in the business world because they do more than just market – they refine and perfect your unique brand tone and message in a way that engages your ideal customer on whatever platform they’re on!

Content marketing and lead generation are just two of the most underserved business needs on the list that your agency can help with. Outsourcing in these two areas alone will enable greater brand exposure and authority on a variety of new and relevant platforms. The day has a limited number of hours and with a simple act of delegation you can learn what a seasoned marketer can do, tailored to the company’s unique needs.

Tips on Choosing Your Agency When Outsourcing Small Business

Choosing your marketing agency is a process that requires careful time and attention. You want to choose an agency that will work with you on your business and branding and that will really make your brand voice shine.

Below we’ve compiled a list of the top tips that you can follow when choosing your marketing outsourcing agency.

1. Do your research and don’t be afraid to ask questions. Your experts should feel sure to provide you with samples and case studies to illustrate their skills.
2. Look with a budget in mind. Marketing is a service, but also an investment. It can help you narrow down your search parameters if you enter the field with budget in mind.
3. Build your list of marketing goals. Marketing looks different in every company. Therefore, it may be of value to you to set your marketing goals in advance and get your agency working on them as soon as possible.

Tips on outsourcing marketing to your marketing agency

The process of outsourcing can be greatly simplified with a given plan and procedure. However, if you’re not sure where to start, your marketers can walk you through the process of creating a workflow. We’ve put together three tips to make this transition as smooth as possible:

1. To be open for something. While in-process compliance is a good idea for efficiency, you may need to further customize and refine the workflow throughout the process. This is perfectly acceptable and results in a process that works well for both your company and the agency.
2. Be communicative. Get involved in the process and communicate changes promptly. It will help your team of editors and writers adapt quickly and provide you with quality content. More efficiency for everyone!
3. Be organized. If you have a project management tool, do some research to see if there are any helpful templates specifically for marketing. If not, almost every project management tool has options to help you make your processes more efficient and organized.

about us

100 Pound Social offers bespoke social media and blog articles as well as effective B2B lead generation. Plans start at just £ 100 per month and are backed by our 20 day money back guarantee. We have worked successfully with a wide variety of industries including SaaS, finance, marketing, recruiting, and more.

Take a free, interactive demo to see how we can build your company’s social media marketing.

Facebook: @ 100poundsocial

Twitter: @ 100poundsocial

LinkedIn: 100 pounds of social

Victoria Lee co-founded 100 Pound Social in 2017. She started her career in journalism before moving to digital marketing in 2021.

Connect with Victoria on LinkedIn