There is one universal marketing rule when it comes to running a business. It doesn’t matter whether your company is new, old, small or large. If you want to market your brand, you need to focus on the content. Content marketing is an effective way of reaching larger numbers of people and attracting an organic audience. Hence, having a skilled virtual content writer on your team is essential to take your brand to significant heights.

Recently, there has been a widespread misconception that businesses should focus primarily on video and image-based content. Although visual content is popular, content marketing success rate still dominates other forms of content marketing. According to Social Media Examiner, 58% of marketers said that the original written content is more important than any other form of content, such as an email. B. Graphics and Videos.

However, the content posted on your website and social networks needs to be strategic and thoughtful. Good content is just not enough anymore; You have to be great to stand out from your competitors. Therefore, to hire the best content writing experts for your brand, you must first understand your brand and the type of content you need. This allows you to narrow down your search and find the most suitable candidate for the position.

How do you find the perfect content writer?

With a multitude of content writers at your disposal, you can feel lost in finding the right partner for your business. The best way not to get overwhelmed by these options is to know exactly what you are looking for. That is why we have simplified the hiring process for you in a simple step-by-step guide.

Understand the options that are available to you

Depending on the size of your business, your budget, and the type of business you’re running, it can be your decision what type of content writer your brand needs. Some of the different types of content writers are –

Permanent employee in the house

These writers are like any other regular employee in your organization. They work from the office and work only for you. Since COVID-19, most offices have been working successfully with the “work from home” module and the notion that you can only be productive if you work from home is no longer valid. Even a remote full-time writer will give you his 9-5 and focus solely on your business if that’s your priority.

Freelance contractors

Freelance writers are people who do not work full time for your company and are hired on a project / hour / word basis. You work on a contract basis and once the contract is concluded you can either continue working or part ways. This employment module has been very successful, especially in recent years, because you are not bound by a fixed-term contract with these authors. If you are dissatisfied with their work, you can quickly end your business relationship and switch to a more suitable virtual writer.

Some of the other benefits of working with freelancers are that they don’t incur any additional costs like in-house staff, and you don’t have to spend additional costs on office space and infrastructure.

Agency-based experts in content writing

Your third option when it comes to hiring a virtual content writer for your business is to hire through a third party provider like Wishup. Wishup is one of the many outsourcing providers that connect business owners with qualified professionals to help them manage their businesses efficiently. Content has proven to be one of our most successful industries and is one of the most sought-after services that customers approach us for.

The biggest benefit of hiring a remote assistant from an outsourcing agency like ours is that you are guaranteed to find a verified and trustworthy person on your team. We have a rigorous screening process, and even after onboarding, all of our remote content writers go through a four-week training program to prepare them for the job.

Hiring through an agency also gives you the peace of mind that your writer won’t be missed before an important deadline, which is the greatest risk when hiring outside freelance writers. However, as with freelancers, you can go through a trial period and see if the writer meets your expectations. As you develop a fruitful professional relationship, you can continue to work with them on future projects.

2. Understand what type of writer will suit your company

Before proceeding with the hiring process, it is helpful to understand the different writing styles and to know which writer will best suit you. Many parameters determine the content author who is best for your business. like the style, tone and platform they write for. Some of the different types of content writers are –

Technical content author – These are writers who have experience writing well-researched articles in their field of work. For example, if you work in the legal or medical field, your author needs to know the specific jargon and nomenclature of your domain. These writers tend to be more experienced and more expensive to hire than others.

Copywriter – Copywriters are mostly used in advertising and specialize in writing short, crisp and effective slogans and one-liners for your website or social media.

Blog author – Writing blogs is a great way to organically market your business and establish yourself as an authority in your field. So the content of your blog needs to be engaging, educational, and informative. It’s long-form content too, and the writer usually needs some experience or interest in your field.

Email Marketer – Email marketing isn’t ascribed a lot, but it’s an effective way to reach new customers with exciting offers and retain old ones. Email marketers need to know how to write compelling copies that will grab the reader’s attention and get them to visit your website.

3. Be clear about the author’s role and responsibilities

You can only find the most suitable author for your company if he knows exactly what position he is applying for. Posting a vague job description that you copied from another job won’t work because your brand is unique and different from any other company, and your needs may be different from other business owners. It will also save you and the candidates a lot of time as you will not have to interview for a job they are not suitable for.

You must also state your expectations for estimated hours of work, approximate salary, and the amount of work experience you expect from the writers.

4. Shortlist the best candidates

So you’ve selected your preferred recruitment module, narrowed down the type of author you want, written it down and published a detailed job description. You have to think what now? In the meantime, you must surely already receive a steady flow of feedback from interested applicants who are willing to work. Before interviewing your candidates, you need to narrow your list of applicants to as few as possible to make the hiring process crisper and less stressful for you.

First, we recommend that you ask each author to include both a portfolio and a cover letter with their application. Ask for preferred published works that have their name on them to verify credibility. Take a look at their portfolios, previous work and writing style. If it doesn’t meet your expectations and your brand’s voice, then there is no need to continue the interviews. That will help to narrow your search many times over.

By the end of this process, you should ideally have 10-15 potential candidates available. However, it is not advisable to keep the number of candidates too high. It becomes exhausting to interview so many people, and too many options can lead to confusion.

5. Interview and test the writers

After you have shortlisted your potential virtual content writers, you can move on to the interview process. Some things to look out for when interviewing your candidates are:

• Your interest in your area of ​​work
• Your knowledge of your business area
• Discuss deadlines and working hours
• Ask for a testimonial or two from previous employers

After interviewing the writers, we recommend giving them a small assignment or assignment to see how well they fit your brand and writing style. It will help you get a better idea of ​​how well they will fit into your company.

We believe these steps will help you understand what content is best for your brand and help you find the most suitable writer for your business. When it comes to running a business, content really is king, no matter how overused or clichéd that line may seem. And the right virtual writer on your team can help you grow your business exponentially.

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