Among the major social media platforms, Instagram ranks fourth in terms of the most used platform. In fact, by 2021, Instagram has amassed a billion users worldwide. Industry watchers expect this massive user base to explode to 1.2 billion users by 2023. Perhaps it’s the nature of this app as a convenient and easy-to-use photo-sharing platform that has made it so popular with many -time and novice users.

But apart from social networking and interaction purposes, Instagram can also be used for growing your online business. This is especially true as more businesses turn to the platform to increase brand awareness and market their products. And today, even influencer CEOs are realizing the many benefits of nurturing their Instagram accounts. They know that this platform has the potential to generate more sales for their products.

And to help you maximize the benefits, the right growth tool for your business can be crucial.

Understanding Instagram growth tools

An Instagram growth tool could allow you to expand your market and promote your brand effectively. However, keep in mind that there are various options available in the digital market today. Therefore, it is important to understand which application you should invest in that is suitable for your business needs.

A good Instagram growth tool should be able to help you with the following:

• Engagement Rate: It should help you improve your engagement rate. Not only do you need to increase your follower count, you also need to have a strong engagement rate.
• Time: It should help you save time by automating the whole process of finding and engaging target followers. This allows you to better focus on other necessary tasks.
• Sales: Using a growth tool could help you attract more traffic and convert those leads into sales.
• Social credibility: A significant number of followers could make your business appear more credible to buyers and other businesses. You can use that credibility to explore new opportunities and generate more sales.

With that in mind, here are some tips and insights for choosing the right Instagram growth tool for your business.

1. Evaluate the features of the tool

A crucial element to look for in an Instagram growth tool is its features that can give you desirable results – more followers. This aspect is important to increase your visibility to increase traffic and increase sales. However, it would be good to note that quality should come before quantity. In this case, that means two things: qualified leads and organic followers.

That said, the Instagram growth tool you should choose should be able to help you with:

• Identify target followers

This means the focus should be on attracting an audience who will most likely be interested in your business and your products or services and make a purchase. In other words, the approach should not just be to send your marketing campaigns out to the entire Instagram community and hope that most of them will notice you and follow your Instagram account.

However, one Instagram growth tool that could be ideal for your business is the one that can help you attract the right audience to your business. For example, your growth tool should have the intelligence to sift through the millions of Instagram users and weed out those who would be ideal followers for your business.

Various Instagram growth tools like Kicksta.co can help you to search users’ domain and find your ideal followers. You must describe your target follower by providing specific attributes and characteristics or by providing an example user account. It can also help determine these specifications before deploying your growth tool.

• Get real and organic followers,

But aside from helping you identify and reach your target followers, you should also look for an Instagram growth tool that can provide you with organic followers. This term generally refers to real people with individual user accounts or companies with real people behind them.

Note that there are millions of bots on Instagram, so it’s important to only attract and grow organic followers. Bots will add no value or power to your follower network other than inflating your numbers to make it appear that you have a significant following. Also, they won’t be able to buy any of your goods or products anyway.

If your growth tool has the marketing tactics to get real and organic followers, you can make it happen. Your Instagram tool can also target and target influencers within your product or industry niche. These are Instagram users who have a large following and usually have some influence over their followers. Their opinions and recommendations on what to buy and what not to buy can carry significant weight with their followers.

2. Recognize potential warning signs

Most Instagram users generally want to grow their following and reach a larger audience, but that’s easier said than done. And like any business, the number of followers can somehow directly correlate to its potential growth.

Because the more followers a business account has, the more leads and potential customers it can address. Consequently, the more interactions you have, the more clicks would mean that qualified networks of your followers can be directed to your website. And in this case, more traffic means more sales and higher earnings.

However, there are some growth tools that promise you specific results. They can either be too good to be true or not the results you are looking for.

Here are some cases to look out for as red flags in Instagram growth tools:

• When they claim that they can get you a guaranteed number of followers.
• If you need to buy followers, note that there are tools that users can use to increase their influence without buying followers.
• If you are offered preinstalled user accounts with thousands of existing followers.

3. Know the methods they use

Different Instagram growth tools use different methods to gain and attract followers. The three most common methods include liking photos posted by your ideal followers, following specific users in your target audience, and posting automated comments on individual accounts.

Each of these methods has its advantages and disadvantages. Therefore, it is best to find out what technique a particular growth tool uses to attract organic followers and get the desired results. You may also need to consider this to see if it aligns with your goals.

Perhaps this method is one of the safest and least intrusive approaches to generate genuine and organic followers. It just works like some of the photos posted by users who belong to your ideal followers list.

With this approach, if your account likes one of their photos, the user can check who liked their photo. Some of them are likely to click on your account and therefore could find and land on your page. It could enable you to showcase your company and products.

The Follow/Unfollow method is slightly more beneficial than the Like method. This could help you get organic followers faster than the like method which tends to attract real and organic followers more slowly. This is because you are likely to generate more interest in a target user by following their account than by just liking their photos.

However, the potential problem with the follow/unfollow method is that it’s more intrusive than simply liking one or a few of their photos. Some users might be following your account because you followed them. However, they might also unfollow you after several days have passed. It’s a fairly common practice on Instagram.

Some users may assume that you don’t realize they’re unfollowing you. Some users may stay online but may not interact with your account. They could also ignore your posts unless there is something that piques their interest. Alternatively, some might have followed you out of mutual courtesy since you followed their account.

The commenting method is done by leaving comments on the target user’s posts or sending direct messages. It can have a higher touchpoint than just liking a few photos, but still less than going all in on an account.

Some Instagram marketers consider this approach the riskiest.

There is a risk here that Instagram might view your account’s posts and messages as spam behavior. If you flood too many users with multiple spam comments or direct messages, some of them may report your account. As a result, Instagram might block or shadow ban your account.

However, the best growth tools ideally don’t resort to this type of method.

The final result

An Instagram growth tool can help your business account grow followers. One of the main reasons for growth tools is to help increase qualified traffic to your account to generate more sales and increase revenue.

Therefore, keep in mind the things to look out for when looking for the right tool. With the few tips above, you can be on your way to finding the right Instagram growth tool that would do wonders for your business.

Author Bio:

Craig Newman is a social media marketing specialist who helps numerous businesses with their Instagram and other social media campaigns. He enjoys writing about tech tools and how these can help startups. On the weekends, he often takes his dog for a walk in the nearby parks.