Marketing is all about the digital space in today’s world. This means there is a lot going on, with many different channels, strategies and opportunities to focus on. Because of this, modern marketers often struggle to stay productive.

Add remote work and it becomes even harder to stay productive.

And productivity is critical for marketers because time to market is everything. If you take too long, your marketing results will suffer.

In this guide, we’ll explore some of the most effective ways to increase your digital marketing productivity. Follow these eight strategies and see how much of a difference they will make to your bottom line.

The tools you use have a massive impact on your digital marketing productivity. This is especially important for remote marketing teams.

Marketing today encompasses many different processes and software requirements. There’s email marketing, social media, your website, lead generation tools, and many more processes that you need to keep track of.

When marketing teams use different software platforms for each process, problems can arise.

The best solution is to use a fully integrated marketing solution. By using tools that integrate and work together, you can enjoy a seamless experience across all your marketing channels.

This gives you a single, centralized platform from which to manage all of your campaigns. If you’re working with a remote team, having such a centralized platform makes it much easier to stay on top of what everyone is doing and how each of your campaigns is performing.

Know your listeners

Knowing your audience is important if you want to create content that will resonate with them.

To become more productive in marketing in general, one of the first things you need to do is develop a strong understanding of your target audience.

Understand where your audience spends their time online, how they interact with content, what type of content appeals to them, what their pain points are, and so on.

When you understand these areas, you design and deliver a marketing strategy that produces better results with less effort. This leads to more productivity.

Consumer behavior has changed so much in the last two years that what you thought you knew about your customers may no longer be true. Always evaluate your target audience and their personalities and make sure they are up to date.

It will make a huge difference to your overall marketing productivity.

Use marketing automation

The best way to save time with marketing is to put it on autopilot. Marketing automation can save you hours that you would normally spend on manual marketing tasks.

Set up automated email or SMS workflows and send personalized, strategic messages to the right people. Once you set up these workflows, exit them and get on with your other work.

Now you can focus on more marketing tasks, knowing automation takes care of an otherwise incredibly time-consuming task.

By making the most of marketing automation, marketers can increase their productivity through other channels and strategies.

When you’re working with a remote team, automation ensures work gets done every time without having to go back and forth to check for updates and feedback.

If you’re not already using a marketing automation tool, it’s probably time to look into one.

To be a more efficient social media marketer, you need to understand how the platforms you use work. This will save you a lot of time and effort while getting better social media marketing results.

What do we mean by knowing how social media works?

Understand different channel algorithms. Learn how your audience interacts on these platforms, when they are most active, and what type of content they enjoy. The more information you have on this, the easier it will be to plan your social media ahead.

This is especially important for remote workers around the world, as you need to post on social media at the right time, but this can cross different time zones.

For example, knowing the best time to post reels on Instagram is important to crack the Instagram algorithm and get more engagement right away. If you’re in a different time zone than your audience, you can’t just post when it’s convenient for you. This will ultimately decrease your engagement on social media and make your life as a marketer a lot more challenging.

So, understand how platforms work and use social media scheduling tools to plan your content ahead of time at the best possible time.

This saves you a lot of time and effort, improves your productivity and helps you achieve better social media marketing results.

Analyze data in real time

Whichever area of ​​marketing we’re looking at, if you want to start improving the way you work, you need to focus on data. Data is essential to make smarter decisions and achieve better marketing results.

By understanding and easily accessing data, you can make marketing decisions much faster and more strategically. This saves you time and achieve better results.

While we know that analyzing and using data is essential for successful marketing, in today’s world it’s really important to use marketing analytics tools that provide real-time insights.

Real-time, on-demand insights allow you to answer questions instantly, respond to situations faster, and stay on top of changing customer behavior at all times.

This improves the way you market your business and helps you achieve far greater levels of efficiency and productivity. Data access makes working remotely much easier as it helps you stay connected all the time.

Whether you’re running a new ad campaign or trying to crack the TikTok algorithm, access to real-time insights will help you get faster results.

Don’t be afraid to outsource

As a marketer, you have to wear a lot of hats. Managing all your marketing tasks requires a wide range of skills and knowledge. And those abilities move incredibly fast. It can be difficult to keep up with the latest insights and best practices when you’re trying to do everything.

This is why outsourcing is such a good option. There are experienced marketers who specialize in all sorts of fields and are based all over the world. Thanks to technology, you can easily find and work with these professionals.

This saves you a lot of time and effort and helps you be more productive in the areas you want to focus on.

In addition, hiring experts in various fields can help you achieve better results. Instead of taking on a task you’re unsure about, why not outsource it to a seasoned professional?

Less is more

There are countless things you can do when marketing online. New strategies, trends, channels, tips and tricks seem to be emerging every day. This puts marketers under a lot of pressure and can cause marketers to spread a little too thin.

Instead of trying to do everything, try to focus on doing less. If you become an absolute master of some of the most important channels for your business, you will likely get better results than trying to do everything with less effort.

It’s not always about reaching as many customers as possible via as many different touchpoints as possible. Instead, achieving a high level of consistent success through fewer channels can often deliver better results.

You can also take a less-is-more approach to some of the day-to-day processes you perform as a marketer. This could include:

• Writing content that is short, concise, and impactful
• Keep meetings short, strategic, and to the point
• Be flexible in your calendars and don’t plan anything until the last minute
• Spend more time experimenting and less time brainstorming

focus on communication

Whatever marketing tactics you pursue, strong communication is always a key factor in their success. Good communication increases productivity and helps teams achieve better results.

Start setting clear goals for short teams. Focusing on short-term goals is always an excellent way to maintain a higher level of productivity.

Once the goals are set, discuss them as a team. Then set up regular communication sessions to discuss those goals and achievements.

In many cases, marketing teams discuss high-level goals that they hope to achieve later in the process. However, these goals are far away, making them easy to lose sight of.

By focusing on smaller goals with accountability and lots of communication, achieving those goals becomes much more realistic. Communication is key here, and it will make a big difference in how you end up getting results.

Summary

When a marketing team underperforms, it impacts a company’s profitability. So stop thinking about new ideas and take action to become more productive.

Regardless of the type of business and wherever you work in the world, these strategies will help you increase productivity and achieve better results.

Tom Koetze

Tom is a marketing content writer at Wishpond, focusing on all aspects of SaaS, digital marketing, and entrepreneurship.