Our attention span has shrunk to seconds.

Our inner voice is a constant source of distraction for us. One of the biggest challenges for speakers is keeping the audience’s attention.

The situation with online presentations has not improved, especially in the home office.

Whether offline or online, we need to employ strategies that help us increase the level of engagement with our audience. One such method, the Kinder-Egg-Effect approach, is described in this blog.

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What do you mean by children’s egg effect?

Ferrero, an Italian company, has sold almost 30 billion Kinder eggs since 1974. Aside from the chocolate and toys they contain, the popularity of Kinder Eggs can be explained by the three main feelings they evoke. They arouse interest, excitement and surprise and ensure the children’s egg effect.

As a presenter, you should use these emotional triggers in your presentation. Tyng, Amin, Saad, and Malik, in The Influences of Emotion on Learning and Memory (2017), conclude that emotions significantly affect human cognitive functions such as perception, attention, learning, memory, reasoning, and problem solving.

In addition, emotion significantly affects attention, modifies attentional selectivity, and inspires action and behavior.

When you use the Kinder-Egg effect, you increase your emotional impact and increase or maintain the attention of your audience.

How can you encourage the element of surprise in your presentations?

According to Brewer and Lichtenstein’s (1982) structure effects theory, the presenter can evoke different emotional responses by changing the order in which the events of the story are told.

For example, the moderator can create suspense by delaying the conclusion of the story. “Don’t tell them anything. Don’t tell anyone. Still don’t tell them. Then inform them.”

Curiosity is piqued by placing the conclusion before the previous actions. This is something movies and TV shows love to do! Consider the Breaking Bad program if you’ve seen it.

Finally, surprise the audience by presenting an unexpected incident. The following six slide samples are based on these three emotional and mindful drivers. If you use them in your presentations, you will benefit from the children’s egg effect.

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1. Introductory slide

What is the opening slide of each presentation, internal or external, at each event? The title slide includes the title of the talk, occasionally a subtitle, the speaker’s name, date, location, logo, and perhaps a company picture for decoration.

Can a title slide spark interest, excitement, or surprise?

Does a title slide evoke anything other than a sense of standard in your audience?

Is it a stretch to say that your first impression as a moderator is critical?

You can pique your audience’s interest with a first slide that just previews your conclusion. As an example, consider the number 83,000,000. “This number will revolutionize our business strategy,” you might say in your first sentence.

Then, without commenting on the number, develop your business strategy further. The number reappears later in your presentation, and you uncheck it. Use hook slides to instantly hook your audience.

2. Infographic Slide

Imagine a typical company presentation slide. How does it appear? Content, content, content, with a fancy image or icon as a bonus.

The problem with these slides is what scientists call “unintentional deafness.” When we focus on a visual task, we become temporarily deaf to our surroundings, meaning we can’t see slides while listening to the presentation.

Therefore, when presenting with a screen, always make sure that your slides do not replace your voice, but complement it (screen slides).

Infographic slides are designed to be used on a computer screen. They usually strengthen your argument. They also offer a significant second benefit.

We all have rational and emotional brains, and audiences cannot distinguish between facts and emotions. Some of the audience are poets, some are accountants, and some are more graphically oriented.

Infographics appeal to both segments of your audience. To capture your audience’s interest, incorporate a sense of mystery and excitement into your infographic presentations.

3. Humor slide

Humor is a pattern that makes your audience laugh, which is excellent news for speakers who think they’re not humorous.

Do we want our audience to laugh? It’s language dependent, but it’s a wise resource for changing context and reaching out for emotion. Is there such a thing as a terrible laugh? Laughter is a pleasant force that breaks the ice. You seem more charming when you make people laugh. Humor is a proven winner.

You can make your audience laugh by using the following eight patterns: exaggeration, understatement, irony, case of the alpha dog, self-irony, calling the room, calling back, and saying the unexpected.

The latter is a common trend in almost every joke in the world. First, the audience develops expectations through jokers. Then they distract and say something unexpected that serves as a punchline.

4. Questionnaire slide

Are you able to not answer a question? You showed you can do it. Every question you ask your audience grabs their full attention. You can use both open and closed questions in your presentations.

Open inquiries are risky. William Ernest Henley, the poet, was the ruler of his destiny, the captain of his mind. However, as a speaker, you will never control the audience’s reactions to your open-ended questions.

Consider the strong personalities in your audience. You seem to like giving tough answers, don’t you?

A quiz question is a type of closed question. When you ask a question like the one in the slide above, your audience can choose from 100 different answers ranging from 1% to 100%. However, everyone can only reply with a single word or short sentence, which is a closed request.

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Use hooks, (nearly) naked infographics, equations with initials, punch slides, and quizzes to capture their interest, create excitement, and surprise them.

Your emotional impact will dramatically increase your audience’s attention. Make the most of the Kinderegg effect by turning your slide presentations into a spectacle.