Although newer forms of marketing include image and video content, writing still holds a high place in content marketing. The trick is to use written content effectively to promote your business and promote your brand. To do this, you need to understand your various options when it comes to marketing your brand through content writing. Fortunately for you, there is a virtual content writer for every possible writing area your business may need.

What are the different types of content writing?

Every author, like every company, is unique. To get the best possible content for your brand, you need to understand your content needs and hire a writer based on the needs of your business. Broadly speaking, the different types of services a content writer can provide for your business are as follows.

Write blog

A blog can be defined as many things – your website, your company’s online publication, a digital journal, and more. In simpler terms, a blog is a platform that people come to for informative and educational content on a specific topic.

When you run a business, you have the opportunity to use your blog to establish yourself as a leader in a particular consumer area.

A remote content writer with blogging experience and an interest in your workspace can help you create engaging content that readers will want to return to time and time again!

to write an article

Articles are often confused with blogs, and while both styles of writing share some similarities, they are not the same. While a blog is your brand’s platform, you will likely be posting an article in another publication or magazine while you are writing an article. If you’re writing for another publication, you may need to follow their writing style depending on whether the publication is formal or informal. It can even be a fun piece. To do this, you may need to hire a virtual content writer who has a background in journalism and understands how to write for formal publications.

SEO writing

Search engine optimization, or SEO writing, is a form of marketing that organically helps you improve your Google ranking by placing some carefully curated keywords in your pieces of content. So when an internet user searches for these keywords, your website will be the first to come up in their search engines. The more people visit your website, the higher your Google ranking will be. SEO writing requires digital marketing training, so be sure to look out for a marketing writer while you are hiring this position.

Write a press release

A press release writer has a background in journalism and communications, and preferably has media experience, since press release writing involves communicating with members of the press media, which requires a knowledge of specific jargon. You need to publish a press release whenever your brand has a new introduction or announcement that is newsworthy and needs to be shared with the media. So if your business involves a lot of media correspondence, you need to make sure that you are looking for a remote content writer with relevant experience in the field.

Social media content

Writing for social media requires an entirely different game plan. Social platforms like Facebook, Instagram and Twitter are very different from long blogging content. You need someone who can grab all of the information in a blog article and get it across to your audience in 160 characters or less.

Each social media platform also has its own rules and guidelines. You also need to know how the digital media algorithm works so that your content can reach a large audience and you can organically grow your clientele. Social media writers should preferably have a background in digital marketing and an understanding of social media trends.

Technical writing

While the term may be confusing to some, technical writing is more than just writing about technology. In layman’s terms, technical writing refers to when the content contains a lot of detailed and complicated information on a particular subject. Some examples of technical writing are manuals, training documents, blueprints, white papers, and more. Obviously, not every content writer can cater to this particular writing style. You need to hire a virtual assistant who is knowledgeable about the technical aspects of your business and is familiar with technical jargon.

E-book writing

The world is slowly going digital and we spend most of our time as media consumers on our phones, laptops or tablet screens. No wonder the demand for e-books is increasing as they are more accessible, affordable, and convenient to read than physical books. If you are in the publishing business, you can hire writers who convert physical books into electronic books.

Write product description

When you sell products, you need a detailed description of all the product features, details, and specifications for the customer to read. It is another form of technical writing and involves an author who knows your field of work or your education in order to understand how to describe your products to an audience. Product descriptions are more about facts and characteristics than eloquent words, so you need to make sure your author can write in that tone and language.

Translate

Perhaps you have a company that appeals to an international audience from different regions and cultures. Therefore, your content needs to appeal to all of your different consumers as well. One of the best things about hiring a remote assistant or virtual content writer is that you aren’t limited to a specific geographic area. You can hire writers from your audience’s country / city and they can write regional content curated specifically for that customer base. If this is your requirement, you will need to hire a writer who is fluent in English and the language of the region.

Journalistic writing

Journalistic writing is a great way to add some media exposure to your brand and target a new audience. It is a news-based form of writing and includes feature articles, columns, or even articles for online publications. This form of writing requires a journalistic approach and you should preferably hire a writer with media training and relevant work experience.

Industry-specific writing

It is a special form of writing and is not always related to technical writing. Industry-based writing means writing for the industry your business is based on: food, travel, health, beauty, academics, etc. While this is not technical writing, this writing style also requires a basic understanding of the field and digital media in general. Because industry-based writing is competency-based, these content writers are more expensive than general content writers.

Ghostwriting

Ghostwriting is a special form of content writing in which the author agrees not to receive credit for the writing. It mainly relates to book writing. For example, you may have a lot of knowledge and experience in a particular field, but no flair for writing. In this case, you can work with a ghostwriter who will compile this information into a book on your behalf using his writing skills. This can be a technical form of writing if it is a science book or a biographical form of writing if you are recording a person’s life.

Email Marketing

Email marketing is a very underrated way of attracting new customers and keeping your existing customer base. Once someone signs up on your website, you can add them to your mailing list and get regular updates on new product launches, exciting offers, and general updates in your line of business. Email marketing needs to be carefully designed to attract readers to your website. The writer needs to be smart, creative, and funny to develop clever email marketing campaigns.

Writing landing page content

A landing page is a landing page that your potential customers will be directed to from email marketing campaigns or social media pages. They have to be interesting enough to keep the reader busy after they’re on your page, and the main focus of your landing page should be to get the reader to either join your mailing list, buy a product, or make an appointment for a service of your brand. As with copywriting, the content needs to be catchy, quirky, and informative at the same time so that visitors can get an idea of ​​what your brand is about.

“Be specific enough to be believable and universal enough to be relevant.“- Ann Handley

Content writing is still one of the most prevalent and successful forms of digital marketing when done right. Now that you are aware of the different types of services that a virtual content writer can provide you, you can make an informed, informed decision about hiring them based on your company’s needs.

If you’d like to hire a virtual content writer for your team, click here for a free consultation with Wishup today or email us at [email protected]