What can an SEO Virtual Assistant do for your budding business? Many things.

In fact, you can outsource a variety of tasks to an SEO virtual assistant instead of hiring an in-house employee. He can play an important role in executing your digital marketing strategy without being on your payroll.

Business services outsourcing has seen tremendous growth in recent years and Statista estimates that its global market will be in excess of $587 billion by 2027.

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Virtual assistants are the top choice for employers in any industry, be it education, healthcare, hospitality, finance or marketing.

If we look specifically at the market size of freelancers in the field of SEO services, the future looks quite promising. With a CAGR of nearly 21%, the industry is expected to be worth $25.37 billion by 2026.

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In other words, more and more companies will hire virtual SEO assistants to create excellent search engine optimization strategies to improve their online presence and search rankings.

If you’re thinking about hiring a virtual SEO assistant for your small business, I’d say that’s a great idea. Before you do that, however, you need to determine the scope and duties of your virtual SEO assistant.

Below are the 10 essential tasks your SEO Virtual Assistant can do for you and help your business climb the SEO ranking ladder.

Let’s get into that in a moment.

The 10 most important tasks to assign to your SEO Virtual Assistant

An SEO Virtual Assistant can be part of your remote team and take on multiple tasks related to digital marketing. Here are 10 tasks to assign to your virtual assistant that you can expect great results from.

1. Do keyword research

If you want to achieve strong online visibility for your business, keyword research is one of the fundamental tasks of an SEO Virtual Assistant.

No matter how compelling your site’s content is, if you haven’t optimized it for the right keywords, you may never rank higher in search.

This is where your SEO virtual assistant can step in and conduct in-depth keyword research using tools like SEMrush. If you’re wondering whether or not it’s the right tool for you, you can quickly read through this SEMrush review by Attrock and make up your mind.

A virtual assistant can not only help you identify high-volume keywords, but also help you come up with new user-centric keyword ideas.

2. Optimize website structure and UX

Google loves a well-structured website and is your virtual SEO assistant that can help you create a structurally strong and well-optimized website.

One of the important duties of an SEO Virtual Assistant is to create a checklist and organize your website accordingly. Some of the essential elements are:

• Strategic color scheme
• Well, visual throughout
• Engaging and readable content
• Seamless navigation
• Responsive design
• Clear CTA

Besides the structure, the virtual assistant should also aim to improve the user interface of your website. To ensure authenticity, he may suggest embedding Google reviews and your awards on the home page.

An experienced SEO Virtual Assistant should be able to spot the gaps in your website structure and boost it to impress search engines.

3. Build quality backlinks

Backlinks are a crucial ranking factor for Google. Monster Insights says that the site that ranks first in search results has nearly three times more backlinks than the site that ranks second.

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Therefore, one of the important tasks of your virtual SEO assistant is to build numerous quality links. Multiple high authority links pointing to your site will greatly increase your authority and credibility.

An experienced virtual assistant should be able to identify these reputable websites and develop a strong content marketing strategy to get the best votes of trust for your website.

4. Competitor Analysis

As you would audit your website with a tool or strengthen your sales funnel based on a CRO audit, you need to conduct a thorough competitor analysis as you can learn a lot from your competitors.

A virtual SEO assistant is your best tool to do in-depth research on your competitors and analyze their SEO strategies.

By assigning such tasks to a virtual SEO assistant, you can not only collect high-quality data, but also save a lot of time. Analyzing this data can help you identify the top keywords, the most appropriate audience, the pain points they target, and so on.

By incorporating these elements into your strategy, you can stay one step ahead of your competitors and rank higher.

5. Guest Posts

One of the most common and successful SEO tactics for building backlinks is guest posting or guest blogging. One of the essential tasks of your virtual SEO assistant is to take care of guest posts.

In order to develop user-centric keywords and engaging themes, thus building a good link exchange network, a virtual assistant should be familiar with the whole process.

Once the guest post is ready, he should optimize the content and submit it to quality websites.

With strategic planning, a virtual SEO assistant can build numerous high-quality backlinks for your business.

6. Track content performance

When content sharing is half the business, it’s also important to track the performance of your content.

You may create a variety of content including blogs, guest posts, infographics, videos, press releases, etc. However, unless it is fully optimized and tracked, it becomes difficult to analyze the success of SEO efforts.

Therefore, when assigning tasks for your virtual SEO assistant, make sure they track the performance of all your content and analyze the data to quantify ROI and understand if your work is having an impact on overall marketing goals.

He should also be able to identify the gaps in your content marketing strategy and suggest solutions that pave the way to success.

7. Optimize for local SEO

Local SEO means a lot to local businesses and optimizing for it is one of the important jobs of an SEO Virtual Assistant. And if your online presence is fully optimized for local SEO, your business could appear in local search results as we see in this image.

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Since local SEO comes with many challenges, make sure the virtual assistant you hire knows it like the back of their hand.

The important components of local search engine optimization include:

• Request your Google business profile listing
• NAP quotes
• Optimize online business listings and directories
• Create local content
• Collect more ratings and reviews
• Add a location page to your website
• Get involved with local communities

Thus, by optimizing your website for local SEO, virtual assistants can generate qualified leads for your small business.

8. Social Media Management

Social media marketing is an integral part of your digital marketing strategy. It’s a good idea to include SMM in the tasks you assign to your SEO Virtual Assistant.

Creating a social media profile on Facebook, Instagram, or LinkedIn and making a few posts every now and then is not social media marketing. You need an expert to develop a solid strategy to reach, engage and convert more audiences into leads.

Your SEO Virtual Assistant could come in handy for optimizing your social profiles, curating and sharing relevant content, running influencer marketing campaigns, and building strong connections with your audience.

Building a strong social media presence will also have a positive impact on your SEO.

9. Set up SEO tools and track results

When assigning tasks to your SEO Virtual Assistant, remember that their work is not limited to implementing SEO strategies. The virtual assistant is also responsible for monitoring the performance of these strategies.

One of the duties of an SEO Virtual Assistant is to set up various SEO tools to track results. Tools like Google Search Console, Google Analytics, Bing Webmaster, Hubspot Website Grader, etc. can be set up on your website to monitor its SEO performance.

By collecting data from such tools, the virtual assistant can identify the gaps in your SEO strategy and fix the problems along the way.

10. Creating SEO Reports

Finally, the tasks of a virtual SEO assistant also include the creation of reports. The virtual assistant you hire to run your SEO needs to produce a comprehensive report at the end of each month.

SEO requires a lot of technical details and analysis. It is the responsibility of the Virtual Assistant to bring together all performance-related information and present it in an easily understandable way.

He can use any of the good SEO reporting tools to save valuable time and better manage business expenses. Based on these reports, you can plan your next SEO efforts.

Ready to Hire a Good Virtual SEO Assistant?

It is obvious that you can assign a variety of tasks to a virtual SEO assistant to build a strong online presence for your business.

Working with a virtual assistant has its own advantages. By bringing their expertise to the table, they can provide an objective perspective, help build credibility for your brand, and generate more leads for your business.

Additionally, working with VAs can save you thousands of dollars annually.

So, determine the important tasks of your virtual SEO assistant and use their expertise to build a solid online presence.

Author’s biography – Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Has an agency gone from five-digit to seven-digit sales in just two years | 10X Lines | 2.8X Conversion | 300,000 organic monthly traffic. He also writes for top publications like HuffPost, Adweek, Business 2 Community, TechCrunch and more.

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