Biteable is cloud-based video creation and editing software designed to create advertisements, infographics, animations, explanatory videos and presentations. It enables users to create animated videos using video templates and audio files.

Biteable is a wonderfully adorable platform that will help you bring your words to life. Since 2015, Biteable has been popular with small business owners and even Fortune 500 companies for its simplicity and attractive and unique templates.

Biteable enables companies to add personalized footage, audio, images and animation, including 2D or 3D cartoon characters and effects to video content. It enables users to download, embed, trim, and sell videos. In addition, companies can merge footage and convert images into videos.

Biteable is rated highly on platforms like Capterra and Cuspera and is a crowd-pleaser.

He joined the organization in 2020. As CEO, Mr. Brent Chudoba had his hands full focusing on setting the strategy and building and maintaining a great team. We thank him for taking some time in his busy schedule to answer the following questions.

What was the motivation for founding the organization and what solution do you offer?

“When Biteable started in 2015, the average business couldn’t access video for everyday news. It was too expensive, let alone technical and time consuming.

At the time, Biteable’s co-founders (James MacGregor, Simon Westlake, and Tommy Fotak) were working together on freelance projects and creating videos for companies. They realized that there was a lot of complexity from their customer perspective. Even if this was true in terms of the technical know-how, there were many details to be worked out. In the backend there is a lot of back and forth and hundreds of small decisions. That costs money and also takes time, so the turnaround was often slower than the pace of business.

They imagined doing what Squarespace did for websites for video creation. A platform where someone with little or no experience can create professional-quality videos without hiring experts or fiddling with what’s going on in the backend. No code, no complicated rendering process, no time-consuming back and forth. Just a robust selection menu with drag-and-drop adjustments, many unique elements such as animations and scenes and templates for almost every application. “

Who is your target market?

Companies of all sizes and in many industries use our platform. One of our greatest strengths, however, is helping users create videos with persistence – something they can use over and over again with little extra effort – and templates that their teams can use in different ways. Setting messages in motion is a huge draw for professionals who need to promote awareness, alignment, and action in their teams. So our target market is anyone with a role that places great emphasis on team communication, such as: B. HR, internal communication, operations and leadership.

What is the product – special features, what exactly does it do?

Biteable is an online video making platform that can be used by anyone, including those with no experience. We have a stock library with millions of video clips, images and unique animations. Additionally, our in-house design team creates all of our animations and video templates in-house, and we release hundreds of new scenes every month. This gives users access to fresh, relevant content to use to create their videos. (As you can imagine, we are posting many return to work guidelines and COVID vaccine templates these days.)

Our templates make it easy to make high quality videos, even for those who don’t think they’re particularly creative. In addition, each template is customizable, making it easy for companies to brand their content. If someone wants to create a video from scratch and upload their content, this is also an option.

What’s your USP? How does it differ from other competitors?

Most of our competitors are focused in the social media video market. I’m referring to creating temporary videos that are shared once and then forgotten. At Biteable, we see a significant need for a platform that focuses on creating videos with more stamina. For example, an onboarding library with core content such as mission and vision videos, guideline videos and process explanations. If you need to fill a specific position, you can modify the recruiting video template.

We know that key players in corporate governance, human resources, and internal communications need to create concise, engaging messages that activate their busy teams. And they need an easy way to measure whether people are viewing that content and taking action. As a result, our engineers have worked hard to create an intuitive workflow that is easy to collaborate on as a team, a streamlined review process, and an analytics dashboard so users know how their messages are working.

Our video templates and branded scenes not only simplify the video creation process, but also provide the framework around which a company can build its internal communications. So when you need to compose an important message, it’s quick to create, approve, and distribute. And if the details change in this message, there is no need to send a new video. Instead, a Biteable user will have to modify the video within the platform and the updated version will be automatically accessible through the original video link.

Which pain points do you solve for your customers?

When working remotely, in particular, internal communications and HR professionals have put their role at the center as leadership challenges them to figure out how to bring a dispersed workforce together. How can you, for example, coordinate isolated team members with one another, motivate employees in the absence of a “typical” office environment and motivate everyone to take necessary measures through all these daily memories at a personal workplace?

Human resource and corporate management suddenly have to create communications that are as noticeable as their marketing colleagues. But they do not necessarily have the inclination or skills to develop this message from scratch. Videos do a great job of getting people’s attention. And our platform, in combination with our video templates, makes it easy to create content that meets all requirements – speed, energy, eye-catching graphics – without necessarily having the experience or creative know-how.

What was the market reaction like?

Both investors and users were very responsive. In 2018, we secured $ 2.8 million seed funding from Tank Stream Ventures and Equity Venture Partners. Then at the end of 2020, we raised $ 7 million in Series A funding led by Cloud Apps Capital Partners.

The world was already moving towards video, but the pandemic hastened that process, likely by several years. As a result, we learned that professionals who were never creative or able to create a video themselves became power users with video at the center of their communication strategy. Over the course of 2021, our user base has roughly doubled and it continues to grow.

What is the most common and important customer feedback that you have received as a company?

One of the things I hear the most is that people appreciate how Biteable balances ease of use and quality. A new user can create something that looks professional on the first try. We hear a lot from first-time users that their first Biteable video exceeded their expectations.

However, the suggestions for improvement that we receive from customers are arguably the most important. Customer First is one of our corporate values, and we take that very seriously. Our platform is constantly evolving, mainly in response to suggestions and requests from our users. Our product evolves with your needs.

How has the growth been to date and what does the future growth strategy look like?

We see a significant opportunity in our growth strategy to support specialists in promoting awareness, orientation and measures in their team communication. Of course, we all use email, Slack / Teams, Zoom and new tools like Loom to share information and keep teams in sync. However, in a rapidly changing workforce, there is a void when it comes to conveying important messages to your team. We believe we can help fill this void.

What changes would you like to bring or see in the industry?

In a few years or so, I’d like to see a time when “video” is not just the norm for social media and content creators, but also the norm for the CEO, HR manager and people-ops. Professional. Right now we hear a lot about “video” as a must have for marketers. I envision a time when the same goes for internal communication. And not only will it be the norm, it will also be easily accessible, just something that is built into the framework of a company’s day-to-day business model.