Your website is the cornerstone of your brand. Hence, creating and publishing quality content is the best way to attract qualified traffic to your website.

But what if you’ve tried everything under the sun and still can’t get quality traffic to your website? Have you ever been so depressed and tried a number of different methods but not getting the results you wanted?

Farzad Rashidi faced a similar problem when working with Visme in 2017. Mr. Rashidi is the leading innovator of answer and Marketing Director at Visme. We recently had the opportunity to speak to him about Respona’s growth and strategy.

When asked how the idea for Respona came about, Mr. Rashidi said: “The idea of ​​starting the company came from our own need to drive traffic to our website. None of the existing tools worked for us and only increased costs with minimal results. ”

When nothing seemed to work, Mr. Rashidi and his team decided to create an all-in-one software that would help you build better relationships with your community. “It has helped us double our productivity and cut 80% of our expenses,” he added.

Respona has quickly taken the lead and is a hot favorite among its competitors. Respona consists of 3 main functions; Link building, digital PR and blogger outreach.

Unlike other automation tools, Respona helps you reach journalists and bloggers about your company in a personalized way while saving costs.

Instead of manually finding prospects and emailing everyone, you can do it 10 times faster with Respona in just a few clicks.

Link building

Respona is an easy-to-use link building platform that simplifies the contacting process for all users. You can set up automation so that Respona does most of the work, such as: B. Finding relevant opportunities and getting the correct contact information for each opportunity.

All you have to do is create the perfect pitch for your automated email sequence and personalize each message to increase the chances of a reply. Once you have a set process in place, Respona can be delegated to a junior team member to prepare and launch link building campaigns.

Unlike other link management software, Respona automatically finds contact information for authors and prospects instead of forcing users to work.

In addition, Respona enables users to find opportunities through a live search engine rather than through a database of opportunities that needs to be constantly updated.

By focusing on content rather than specific contacts, users can tailor their link building strategy towards more relevant opportunities. Link opportunities are pulled directly from a live search using a variety of sources: blogs, podcasts, news articles, trending content, simple web search, and influencers.

Digital PR

With Respona, you don’t have to hire expensive PR agencies or sign long-term contracts that drain your company’s resources.

Respona enables users to send automated email sequences based on templates you create on the platform, making it easy to automate your email sequences.

You can find options using the live search engine or the HARO automation function, which ensures that you receive updated contacts and chat with real people.

Respona also gives users access to the latest content based on keywords. Trending content can be monitored via Twitter, Facebook, Pinterest and Reddit to identify trending topics and influencers.

Blogger outreach

Bloggers are fed up with the generic email templates everyone uses to reach them. By sending out bulk emails, you tend to lose the personal touch and interest of the blogger reading your proposal.

Respona offers a unique way to create blogger outreach campaigns as it focuses more on creating campaigns around content than people.

Pitchbox and Ninja Outreach are great for reaching lists of people, but Respona launches campaigns by identifying content and influencer opportunities before finding contacts to connect with.

Respona’s search engine provides sources for “influencer” and “trending content” based on Buzzsumo data. This allows users to find relevant influencers and bloggers based on keywords they enter in the search bar.

Additionally, the option to personalize the email makes it easier to reach the audience and make them look more realistic.

Mainly focused on customer feedback and improving ratings, Respona has grown immensely since its inception in 2019, with the company achieving an average completion rate of 40%, which is 20% above the industry standard.

Without intending to look back, Respona has also expanded its team over the past year and a half. In a market where innovation is vital, Mr. Rashidi and his team plan to grow and innovate in the years to come to enter the market.